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Attention is at a premium. You are just one of the many fighting for a piece of your prospect’s mind.

It doesn’t matter how good your product is, if your prospects are unaware of it.

All of your sweat, blood and tears have come down to this: how effectively can you paint a picture of a better world in your prospect’s mind’s eye?

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers.

But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the product in their hands. And yes: asking money for it.

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