How do you attract new prospects today? Many companies we work with do one or more of the following.
They do cold calling, go to networking events and visit trade shows. The challenge with these face-to-face interactions is that they are difficult to scale. In addition, after a successful event, you are left with a stack of business cards. You focus your limited time on hot contacts, people who showed real interest. The others will soon forget all about you.
Attracting prospects to your website is just the very beginning of their journey.
I want you to think about this: how does it feel to search for something online? You visit several web sites, try different search queries, click many links…
Along the way you many pages that are irrelevant to you. It’s quite frustrating, when you think about it. It can feel like such a waste of time. So, how fast do you decide whether a web page is relevant for you?
Why do you think some companies are more successful than others?
Often, because they do things differently than most of their competitors.
If all you do to get new customers is what everyone else is doing, your growth will likely be painstakingly slow.
Today I want you to get creative. You can leverage what you have and what you are naturally good at to create new streams of business for your company, or boost the existing ones.
“After closely watching several hundred companies that have failed, I observed that a very large number of these had solved the product/market fit problem, but still failed because they had not found a way to acquire customers at a low enough cost…”
David Skok, five times serial entrepreneur turned venture capitalist.
A growth engine is a beautiful thing. But as any other engine, it needs fuel to run. Every step has a cost. And with every step, you lose some prospects.
Let’s look at an example. Warning: if you don’t particularly like numbers, I still urge you to keep watching. You simply cannot build a viable growth engine without this basic understanding.
This is one of the most difficult challenges your business will face. Standing out in the sea of messages bombarding your customer, and grabbing their attention.
And then, showing them you have just what they need, and building enough trust so they are ready to hear your offer.
And if you are building a scalable business, you need to find a way to do that en masse. You know that walking around your neighborhood and randomly knocking on doors is not going to work. But what will?