If getting new customers was as easy as blasting an email to a list, everyone with a computer in Russia would be a millionaire.
I mean, sure, email marketing has an ROI of 3800% (according to
DMA), and a well crafted email is thirty times more likely to be read than a social media update.
Not to mention that, unlike any social media, ALL your prospects have an email account and are checking it multiple times a day. And finding anyone’s professional email today is not really that hard (more about it below).
Attention is at a premium. You are just one of the many fighting for a piece of your prospect’s mind.
It doesn’t matter how good your product is, if your prospects are unaware of it.
All of your sweat, blood and tears have come down to this: how effectively can you paint a picture of a better world in your prospect’s mind’s eye?
What can B2B entrepreneurs learn about generating quality sales leads from UPS?
It turns out plenty.
4.9 billion. That’s how many packages UPS drivers deliver each year to their customers.
What’s their “secret sauce”?
84% of your potential B2B prospects start their research online. If you are not online, you are simply not found.
Yet, things work differently if you are selling to other companies. B2B has specific challenges.
Here are the most common mistakes companies make when they venture in B2B online marketing.
The job of an effective landing page: convert your prospects; pull them down the sales funnel.
If only we could automate the biggest challenge any business faces: convincing prospects to buy. Or at least give us their permission to contact them.
That’s exactly what a landing page does for you.
You don’t want to waste your time and money building a product no one will want to use or pay for. So, first
get out of the building and talk to your customers.
But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the product in their hands. And yes: asking money for it.
When you come in contact with a potential prospect for the first time – what do you do?
Do you pitch them your product or a service right away?
We all know that doesn’t work, and here is why: